Posts we think you'd like to read
MenuLocker Goes Live
10 June 2015
Create stunning menus for your business on the go
Don't have time to publish perfectly designed menus for your cafe or restaurant? Think again.
Use your tablet or smart phone to create professional menus.
With MenuLocker you can research dishes and ingredients and then easily construct modern, eye-catching, elegant, menu stationary.
Once you are happy download a pdf to be printed. It really is that easy.
Why pay hundreds when you can get the results you need with menu locker.
MenuLocker comes bundled with several menu templates, with more available for purchase through the apps easy to use interface.
What has your Menu done for you lately?
28 May 2015
It's been said that in today's fast paced world it takes 8 seconds to grab the average person's attention. With this in mind, everything about your menu - the design, layout, colour, font, the amount of white space you use - will attract or deter your desired patron.
How many times have you seen diners out and about looking for a place to eat, moving from doorway to doorway, reading menus affixed to the exterior of establishments or on a pedestal out front. Decisions. Decisions. So many choices. So many establishments.
These prospective patrons are waiting to be lured into an establishment with the promise of a gastronomic experience of their choosing - a chance to travel the world for a few stolen moments - Italy, France, Greece, Thailand, Vietnam.
In this common scenario, we observe the menu as both a formidable draw card and sales tool. It's role is simple - to entice and usher gastronomic tourists into your establishment. It should be your best sales person.
The menu is a window into the soul of your establishment. It is also a strategic business tool designed specifically to attract your desired diner. It will define your turnover, the margins you can expect to achieve and directly link to your bottom line.
So, what has your menu done for you lately?
The Art Behind Menu Writing
6 May 2015
Your menu is a representation of the clientele you wish to serve. This may seem common sense, but all too often establishments are presenting menus written for the people working there and not for the people purchasing the product.
Your menu is more than a list of dishes on offer to prospective patrons. It is an insight into your business - where your business is positioned currently, where it is heading and how you will choose to get it where it needs to be. It is the health of your business on display and goes hand in glove with your pricing strategy. The pricing of menu items reveal the buying power of your patrons and, ultimately, defines what will become the label or unwritten brand your business will be known by.
Your menu is your business 'Mission Statement', your promise to your patrons. You may promise to only source the freshest produce or use the best beef in your price range and so on. You will be held accountable for the written word.
"Be True, Be Fair, and Be Bold".
Define your brand because your menu is the core identifier of your business' personality.
